Is Your Website Helping or Hurting Your Business? Here’s What Most Business Owners Get Wrong

In 2025, having a website isn’t enough—it needs to work. If your site is slow, confusing, or looks outdated, customers will leave before they even read your offer. Whether you’re running an online store from Lagos or offering services in Atlanta, your website should be a conversion tool, not just a digital brochure.

A poorly performing website can silently kill your business growth. But the good news? Most of these issues are easy to fix—once you spot them.

1. Your Site Takes Forever to Load

If your website takes more than 3 seconds to load, you’re losing visitors. Studies show that every extra second of load time reduces conversions by up to 20%. That means fewer sales, fewer bookings, and more money left on the table.

Fix: Use a performance-optimized hosting provider and compress large images. At Alter8ight, we build fast-loading sites that pass Google PageSpeed tests.

2. It’s Not Mobile-Friendly

Over 80% of people in Nigeria and the U.S. access websites from their phones. If your site doesn’t adjust well on smaller screens, you’re frustrating a majority of your audience.

Fix: Ensure your site uses responsive design. Alter8ight websites are tested across all screen sizes before delivery.

3. Your Contact Info is Hard to Find

If customers have to dig through pages just to call, message, or email you, they’ll give up. A site without clear CTAs (calls to action) is like a shop with no front desk.

Fix: Add sticky contact buttons, clickable WhatsApp links, and contact forms in visible areas. We do all of this by default.

4. Your Site Looks Like It Was Built in 2012

Design trends change. If your website looks outdated or amateur, customers may assume your service is too.

Fix: Refresh your design with clean fonts, white space, sharp images, and modern layouts. We create sites that look sleek and trustworthy.

5. No Clear Offer or Call to Action

What do you actually want visitors to do? Call you? Buy something? Book a session? If this isn’t obvious within the first few seconds, people will bounce.

Fix: Each page should have a headline, value statement, and strong call to action. Alter8ight specializes in clear, persuasive layouts that drive action.

6. No Google Visibility (Poor SEO)

If your site isn’t showing up on search engines, you’re invisible. Period. This is especially harmful in competitive spaces like beauty, real estate, or consulting.

Fix: You need on-page SEO—optimized titles, keywords, descriptions, alt texts, and fast performance. Every Alter8ight website is built with SEO in mind, so your business ranks better over time.

7. No Payment Integration or Booking Tools

If clients can’t pay online or book your service directly from your site, you’re losing business to competitors who make it easier.

Fix: Add Paystack, Flutterwave, Stripe, or PayPal. Include booking calendars and auto-responders. We integrate all these features seamlessly.

What You Can Do Now

If any of these sound familiar, don’t panic. You’re not alone, and you’re not stuck. Alter8ight has helped entrepreneurs across Nigeria and the U.S. upgrade their websites into high-converting business tools.

Here’s what our clients get:

• Beautiful, responsive designs
• Fast load times
• Local and international payment options
• Booking systems and lead forms
• SEO setup for better Google rankings
• Delivery in 3 to 5 working days

Real Results. Real Growth.

One of our Nigerian clients doubled their service bookings within 2 weeks of upgrading their website. An Atlanta-based entrepreneur saw her email leads jump 300% after a redesign. It’s not magic. It’s strategy—and it works.

Don’t Let a Bad Website Ruin a Great Business

You work too hard to lose customers over something as fixable as your website. Let’s give your brand the upgrade it deserves.

🚀 Ready to fix your website and boost your sales?
Visit workflow.alter8ight.com to get started.

Or refer someone and earn a commission:
👉 www.alter8ight.com/referral